WHICH PLATFORMS MAKE THE MOST MONEY FOR APP DEVELOPERS?
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HOW MUCH MONEY CAN AN APP EARN?
There's a lot of money in apps. Billions of dollars. But most of it is earned by a certain type of app; many others make no money at all. It is extremely hard to put a single figure at around how much revenue an app can generate because of the wide range of apps and the disparity of money they produce. For example, the top 200 apps generate on average $82,500 daily, while the top 800 apps generate around $3,500. Gaming apps also make around $22,250, while entertainment apps make $3,090 daily, so there is no way to firmly say how much an average app makes.
The mobile market has grown substantially over the years and industry experts predict continued growth. In 2018, mobile traffic accounted for 52.2% of total website traffic in the United States, and 3.6 hours that adults spend consuming digital media occurred on smartphones, with desktops, laptops, and other connected devices struggling to keep up. With such impressive numbers, it’s no wonder that Fortune 500 companies and entrepreneurs alike are trying to get a piece of this modern-day gold rush.
If you’re new to the market, looking to enter it, or just have a really cool idea for an app, one of your first questions is likely along the lines of "Can you make money from an app?"
Fueled is an app and product development agency that can help you gain insight into the potential profit you can make with your app idea.
WHICH PLATFORMS MAKE THE MOST MONEY FOR APP DEVELOPERS?
First and foremost, you need to decide what platform(s) you want to design your app for. This can greatly affect your earning potential due to differences in market penetration and platform popularity.
In the app world, developers are in high demand and are compensated accordingly. The Android platform is in the lead with an average salary of $97.6K amongst developers. Android is a well-regarded platform because of its continued market penetration. Apple’s iOS platform is not far behind — mid-level iOS developers make about $96.6K a year. It is worth noting that both Android and iOS are "top heavy" in terms of earnings, with much of the total revenue being earned by top developers. Some of the younger app developers in the market have begun recruiting mobile app marketing specialists to help them bridge the gap.
While more niche platforms can be profit earners, they should only be considered once your app has proven profitable on a more widely used platform, especially considering the dominant Android/iOS duopoly. Once an app is a proven winner, porting it to other platforms becomes more viable.
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