WHAT KIND OF REVENUE DO APPS GENERATE?
There's no denying it. Apps are big business. Global mobile app revenue is projected to reach $188.9 billion by 2020, an increase of more than 200% from 2016. Gaming apps dominate the list of top-grossing apps. As of April 2018, Epic Games’ Fortnite makes about $1.9 million in daily revenue, with Candy Crush Saga by King in second place at $1.3 million per day through in-app purchases. Pokemon Go raked in almost $800 million in 2018, an impressive 35% increase from its revenue in 2017.
Most game apps are free to download, but the real money is made through in-app purchases. Last year, global revenue from in-app purchases was projected at a staggering $71.3 billion— it makes sense, considering that 98% of app revenue comes from free apps with in-app purchase options.
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